As the holiday season draws near, numerous companies intensify their marketing endeavors, and Xbox and PlayStation are no exceptions to this trend. Microsoft has secured advertising space on the Las Vegas Sphere to spotlight the Xbox brand, while Sony has invested in promoting the recent launch of Spider-Man 2.
Microsoft and Sony spent lots of money this week to show their ads on The Sphere in Las Vegas. The Sphere was filled with a huge Xbox ad. The big screen displayed the famous green Xbox logo and then showed videos of games like Starfield, Hellblade II, Forza, and Cyberpunk 2077. It all ended with a cool look at the three main Xbox consoles – the Xbox Series X, the 512GB Xbox Series S, and the 1TB Xbox Series S.
You’re not dreaming – this happened 🤩 #PowerYourDreams #XboxSphere pic.twitter.com/7FIbqzFThG
— Xbox (@Xbox) October 23, 2023
The PlayStation advertisement, on the other hand, highlighted the exciting release of Spider-Man 2 by Insomniac Games. These ads are truly breathtaking, and you can check them out below.
Two Spideys have taken over @SphereVegas.
— PlayStation (@PlayStation) October 21, 2023
Marvel’s #SpiderMan2PS5 is out now on PS5. #BeGreaterTogether pic.twitter.com/dIrcr9LK4R
As reported by news3lv, a single-day advertising campaign on the Las Vegas Sphere may cost as much as $450,000, while a one-week promotion is said to be available for $650,000.